Deal Sheet: 2027 Prius XLE FWD

Rudy Luther Toyota · Golden Valley, MN · VIN: JTDACAAU6V3084852

Negotiation Guide

Opening Offer

$32,785

Fair Price

$34,285

Walk Away Above

$34,370

• Recent buyers paid ~$169 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$30,664

Est. Invoice$31,353

Holdback (est.)$689

MSRP (Sticker)$34,454

Asking Price$34,454

Markup$0

Est. Dealer Margin on This Car$3,790

Percentile68% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory604 vehicles

Avg Markup (All Models)-$222

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$380

Price History

Jul 18, 2026$35,164 → $34,454(-$710)

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