Negotiation Guide
Opening Offer
$33,465
Fair Price
$34,965
Walk Away Above
$35,050
- • Recent buyers paid ~$169 below MSRP
Price Breakdown
Est. Dealer Cost$31,269
Est. Invoice$31,972
Holdback (est.)$703
MSRP (Sticker)$35,134
Asking Price$35,084
Markup-$50
Est. Dealer Margin on This Car$3,815
Percentile21% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory203 vehicles
Avg Markup (All Models)-$309
Avg Markup (Prius)-$50
% Below MSRP22%
Avg Days to Sell37 days
Avg Sold Markup-$499
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47536d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7216d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71322d
Woburn ToyotaWoburn, MA
-$2,020$33,59952d
Irwin ToyotaLaconia, NH
-$2,005$33,32321d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42334d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96032d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,65815d
Smart Motors ToyotaMadison, WI
-$1,949$33,8354d
Sheehy Toyota of LaurelLaurel, MD
-$1,945$33,27947d