Deal Sheet: 2026 Prius XLE FWD

Colonial Toyota · Milford, CT · VIN: JTDACAAU6T3083228

Negotiation Guide

Opening Offer

$33,254

Fair Price

$34,754

Walk Away Above

$34,946

• Recent buyers paid ~$169 below MSRP
• Sitting 42 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$31,274

Est. Invoice$31,976

Holdback (est.)$703

MSRP (Sticker)$35,139

Asking Price$35,139

Markup$0

Est. Dealer Margin on This Car$3,865

Percentile68% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory409 vehicles

Avg Markup (All Models)-$174

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$150

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