Deal Sheet: 2027 Prius XLE FWD

Roswell Toyota · Roswell, NM · VIN: JTDACAAU5V3084664

Negotiation Guide

Opening Offer

$34,688

Fair Price

$36,188

Walk Away Above

$36,273

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,358

Est. Invoice$33,085

Holdback (est.)$727

MSRP (Sticker)$36,357

Asking Price$36,357

Markup$0

Est. Dealer Margin on This Car$3,999

Percentile68% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Prius)$0

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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