Negotiation Guide
Opening Offer
$34,809
Fair Price
$36,309
Walk Away Above
$36,394
- • Recent buyers paid ~$169 below MSRP
Price Breakdown
Est. Dealer Cost$32,465
Est. Invoice$33,195
Holdback (est.)$730
MSRP (Sticker)$36,478
Asking Price$36,658
Markup+$180
Est. Dealer Margin on This Car$4,193
Percentile80% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory243 vehicles
Avg Markup (All Models)-$227
Avg Markup (Prius)+$180
% Below MSRP19%
Avg Days to Sell31 days
Avg Sold Markup-$46
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47536d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7216d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71322d
Woburn ToyotaWoburn, MA
-$2,020$33,59952d
Irwin ToyotaLaconia, NH
-$2,005$33,32321d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42334d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96032d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,65815d
Smart Motors ToyotaMadison, WI
-$1,949$33,8354d
Sheehy Toyota of LaurelLaurel, MD
-$1,945$33,27947d