Deal Sheet: 2026 Prius XLE FWD

Findlay Toyota · Henderson, NV · VIN: JTDACAAU5T3083527

Negotiation Guide

Opening Offer

$33,909

Fair Price

$35,409

Walk Away Above

$35,494

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,664

Est. Invoice$32,376

Holdback (est.)$712

MSRP (Sticker)$35,578

Dealer Add-Ons (DIA)+$1,595

Asking Price$37,672

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,008

Percentile99% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Prius)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,025

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