Deal Sheet: 2027 Prius XLE FWD

Toyota of Santa Fe · Santa Fe, NM · VIN: JTDACAAU4V3085157

Negotiation Guide

Opening Offer

$32,145

Fair Price

$33,645

Walk Away Above

$33,730

• Recent buyers paid ~$169 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$30,094

Est. Invoice$30,771

Holdback (est.)$676

MSRP (Sticker)$33,814

Asking Price$33,693

Markup-$121

Est. Dealer Margin on This Car$3,599

Percentile20% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory288 vehicles

Avg Markup (All Models)-$786

Avg Markup (Prius)+$129

% Below MSRP55%

Avg Days to Sell37 days

Avg Sold Markup-$688

Price History

Jul 17, 2026$34,072 → $33,693(-$379)

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