Deal Sheet: 2027 Prius XLE FWD

DCH Brunswick Toyota · North Brunswick, NJ · VIN: JTDACAAU4V3084946

Negotiation Guide

Opening Offer

$33,389

Fair Price

$34,889

Walk Away Above

$34,974

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,202

Est. Invoice$31,903

Holdback (est.)$701

MSRP (Sticker)$35,058

Asking Price$36,057

Markup+$999

Est. Dealer Margin on This Car$4,855

Percentile96% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory410 vehicles

Avg Markup (All Models)+$786

Avg Markup (Prius)+$999

% Below MSRP11%

Avg Days to Sell35 days

Avg Sold Markup+$234

Cheaper Prius XLE FWD Inventory

Kokomo ToyotaKokomo, IN

-$2,132$34,47536d

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,066$34,7216d

Moses Toyota of MorgantownMorgantown, WV

-$2,030$34,71322d

Woburn ToyotaWoburn, MA

-$2,020$33,59952d

Irwin ToyotaLaconia, NH

-$2,005$33,32321d

Moses Toyota of MorgantownMorgantown, WV

-$1,980$34,42334d

Family Toyota of ArlingtonArlington, TX

-$1,977$34,96032d

Koons Toyota WestminsterWestminster, MD

-$1,961$33,65815d

Smart Motors ToyotaMadison, WI

-$1,949$33,8354d

Sheehy Toyota of LaurelLaurel, MD

-$1,945$33,27947d