Negotiation Guide
Opening Offer
$32,785
Fair Price
$34,285
Walk Away Above
$34,370
- • Recent buyers paid ~$169 below MSRP
Price Breakdown
Est. Dealer Cost$30,664
Est. Invoice$31,353
Holdback (est.)$689
MSRP (Sticker)$34,454
Asking Price$34,454
Markup$0
Est. Dealer Margin on This Car$3,790
Percentile68% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$1,352
Avg Markup (Prius)-$250
% Below MSRP96%
Avg Days to Sell36 days
Avg Sold Markup-$1,088
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47537d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7217d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71323d
Woburn ToyotaWoburn, MA
-$2,020$33,59953d
Irwin ToyotaLaconia, NH
-$2,005$33,32322d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42335d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96033d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,65816d
Smart Motors ToyotaMadison, WI
-$1,949$33,8355d
Sheehy Toyota of LaurelLaurel, MD
-$1,945$33,27948d