Deal Sheet: 2027 Prius Nightshade FWD

Madera Toyota · Madera, CA · VIN: JTDACAAU4V3084820

Negotiation Guide

Opening Offer

$33,748

Fair Price

$35,248

Walk Away Above

$35,372

• Recent buyers paid ~$249 above MSRP
• Sitting 12 days (avg 5) — extra leverage

Price Breakdown

Est. Dealer Cost$31,591

Est. Invoice$32,301

Holdback (est.)$710

MSRP (Sticker)$35,496

Asking Price$35,496

Markup$0

Est. Dealer Margin on This Car$3,905

Percentile44% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold14

Avg Markup+$249

Median Markup+$85

Best Deal$0

Worst Deal+$1,890

% Sold Below MSRP36%

Avg Days to Sell5 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$1,017

Avg Markup (Prius)$0

% Below MSRP77%

Avg Days to Sell29 days

Avg Sold Markup-$363

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