Deal Sheet: 2027 Prius Nightshade FWD

Lodi Toyota · Lodi, CA · VIN: JTDACAAU4V3084767

Negotiation Guide

Opening Offer

$35,721

Fair Price

$37,221

Walk Away Above

$37,359

• Recent buyers paid ~$249 above MSRP
• Sitting 12 days (avg 5) — extra leverage

Price Breakdown

Est. Dealer Cost$33,372

Est. Invoice$34,122

Holdback (est.)$750

MSRP (Sticker)$37,497

Asking Price$37,497

Markup$0

Est. Dealer Margin on This Car$4,125

Percentile44% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold14

Avg Markup+$249

Median Markup+$85

Best Deal$0

Worst Deal+$1,890

% Sold Below MSRP36%

Avg Days to Sell5 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$1,138

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$200

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