Deal Sheet: 2026 Prius XLE FWD

Toyota of Greensboro · Greensboro, NC · VIN: JTDACAAU4T3083857

Negotiation Guide

Opening Offer

$32,547

Fair Price

$34,047

Walk Away Above

$34,143

• Recent buyers paid ~$191 below MSRP

Price Breakdown

Est. Dealer Cost$30,472

Est. Invoice$31,157

Holdback (est.)$685

MSRP (Sticker)$34,238

Dealer Add-Ons (DIA)+$1,430

Asking Price$35,967

Markup+$1,729

Markup includes $1,430 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,495

Percentile98% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup-$191

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory418 vehicles

Avg Markup (All Models)+$1,590

Avg Markup (Prius)+$1,729

% Below MSRP1%

Avg Days to Sell19 days

Avg Sold Markup+$1,410

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