Negotiation Guide
Opening Offer
$32,009
Fair Price
$33,509
Walk Away Above
$33,594
- • Recent buyers paid ~$169 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$29,973
Est. Invoice$30,647
Holdback (est.)$674
MSRP (Sticker)$33,678
Dealer Add-Ons (DIA)+$499
Asking Price$34,173
Markup+$495
Est. Dealer Margin on This Car$4,200
Percentile90% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory766 vehicles
Avg Markup (All Models)+$598
Avg Markup (Prius)+$827
% Below MSRP23%
Avg Days to Sell31 days
Avg Sold Markup+$676
Price History
Jun 20, 2026$34,727 → $33,678(-$1,049)
Jul 3, 2026$33,678 → $34,876(+$1,198)
Jul 16, 2026$34,876 → $34,173(-$703)
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