Deal Sheet: 2026 Prius XLE FWD

Koch Route 2 Toyota · Lancaster, MA · VIN: JTDACAAU4T3083454

Negotiation Guide

Opening Offer

$33,326

Fair Price

$34,826

Walk Away Above

$35,005

• Recent buyers paid ~$169 below MSRP
• Sitting 40 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$31,314

Est. Invoice$32,017

Holdback (est.)$704

MSRP (Sticker)$35,184

Asking Price$35,184

Markup$0

Est. Dealer Margin on This Car$3,870

Percentile68% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)-$63

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$55

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