Deal Sheet: 2026 Prius Limited FWD

Billion Toyota · Sioux Falls, SD · VIN: JTDACAAU4T3083132

Negotiation Guide

Opening Offer

$36,987

Fair Price

$38,487

Walk Away Above

$38,685

• Recent buyers paid ~$163 below MSRP
• Sitting 40 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$34,606

Est. Invoice$35,384

Holdback (est.)$778

MSRP (Sticker)$38,883

Dealer Add-Ons (DIA)+$399

Asking Price$39,531

Markup+$648

Est. Dealer Margin on This Car$4,925

Percentile89% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold215

Avg Markup-$163

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$279

Avg Markup (Prius)+$648

% Below MSRP11%

Avg Days to Sell33 days

Avg Sold Markup+$101

Price History

Jun 10, 2026$39,282 → $39,531(+$249)

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