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Deal Sheet: 2026 Prius XLE FWD
Viva Toyota of Las Cruces · Las Cruces, NM · VIN: JTDACAAU4T3082403
Negotiation Guide
Opening Offer
$33,401
Fair Price
$34,901
Walk Away Above
$35,295
- • Recent buyers paid ~$169 below MSRP
- • Sitting 71 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,762
Est. Invoice$32,476
Holdback (est.)$714
MSRP (Sticker)$35,688
Dealer Add-Ons (DIA)+$3,562
Asking Price$36,187
Markup+$499
Est. Dealer Margin on This Car$4,425
Percentile90% of inventory is priced lower
Days on Lot71 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory212 vehicles
Avg Markup (All Models)+$476
Avg Markup (Prius)+$499
% Below MSRP71%
Avg Days to Sell38 days
Avg Sold Markup+$424
Price History
May 20, 2026$35,688 → $39,250(+$3,562)
Jul 2, 2026$39,250 → $36,187(-$3,063)
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