Negotiation Guide
Opening Offer
$33,155
Fair Price
$34,655
Walk Away Above
$34,740
- • Recent buyers paid ~$169 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$30,993
Est. Invoice$31,690
Holdback (est.)$696
MSRP (Sticker)$34,824
Asking Price$34,824
Markup$0
Est. Dealer Margin on This Car$3,831
Percentile68% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory556 vehicles
Avg Markup (All Models)-$498
Avg Markup (Prius)-$184
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$433
Price History
Jul 8, 2026$35,415 → $34,824(-$591)
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