Deal Sheet: 2027 Prius XLE FWD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTDACAAU3V129AM22

Negotiation Guide

Opening Offer

$35,284

Fair Price

$36,784

Walk Away Above

$36,869

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,888

Est. Invoice$33,627

Holdback (est.)$739

MSRP (Sticker)$36,953

Asking Price$37,133

Markup+$180

Est. Dealer Margin on This Car$4,245

Percentile80% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (Prius)+$13

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$753

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