Deal Sheet: 2026 Prius Limited FWD

Toyota of Plano · Plano, TX · VIN: JTDACAAU3T3084160

Negotiation Guide

Opening Offer

$38,018

Fair Price

$39,518

Walk Away Above

$39,552

• Recent buyers paid ~$68 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,232

Est. Invoice$36,023

Holdback (est.)$792

MSRP (Sticker)$39,586

Dealer Add-Ons (DIA)+$2,488

Asking Price$39,586

Markup$0

Est. Dealer Margin on This Car$4,354

Percentile60% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold235

Avg Markup-$68

Median Markup$0

Best Deal-$2,527

Worst Deal+$4,483

% Sold Below MSRP54%

Avg Days to Sell27 days

Dealer Profile

Inventory408 vehicles

Avg Markup (All Models)+$1,354

Avg Markup (Prius)+$498

% Below MSRP46%

Avg Days to Sell23 days

Avg Sold Markup+$1,090

Price History

Jul 18, 2026$39,586 → $42,074(+$2,488)

Aug 8, 2026$42,074 → $39,586(-$2,488)

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