Deal Sheet: 2026 Prius XLE FWD

Toyota of Hopkinsville · Hopkinsville, KY · VIN: JTDACAAU3T3083655

Negotiation Guide

Opening Offer

$35,383

Fair Price

$36,883

Walk Away Above

$36,968

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,976

Est. Invoice$33,717

Holdback (est.)$741

MSRP (Sticker)$37,052

Dealer Add-Ons (DIA)+$1,998

Asking Price$36,965

Markup-$87

Est. Dealer Margin on This Car$3,989

Percentile21% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$52

Avg Markup (Prius)-$87

% Below MSRP42%

Avg Days to Sell34 days

Avg Sold Markup-$786

Price History

Jul 2, 2026$36,962 → $36,965(+$3)

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