Negotiation Guide
Opening Offer
$33,017
Fair Price
$34,517
Walk Away Above
$34,709
- • Recent buyers paid ~$169 below MSRP
- • Sitting 42 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,062
Est. Invoice$31,760
Holdback (est.)$698
MSRP (Sticker)$34,901
Dealer Add-Ons (DIA)+$2,488
Asking Price$34,901
Markup$0
Est. Dealer Margin on This Car$3,839
Percentile68% of inventory is priced lower
Days on Lot42 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory412 vehicles
Avg Markup (All Models)+$1,274
Avg Markup (Prius)+$829
% Below MSRP49%
Avg Days to Sell22 days
Avg Sold Markup+$1,034
Price History
Jul 16, 2026$37,389 → $34,901(-$2,488)
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