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Deal Sheet: 2026 Prius LE FWD
CMA's Toyota of Martinsburg · Martinsburg, WV · VIN: JTDACAAU3T3083025
Negotiation Guide
Opening Offer
$29,118
Fair Price
$30,618
Walk Away Above
$30,768
- • Recent buyers paid ~$112 above MSRP
- • Sitting 49 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$27,517
Est. Invoice$28,135
Holdback (est.)$618
MSRP (Sticker)$30,918
Asking Price$30,918
Markup$0
Est. Dealer Margin on This Car$3,401
Percentile65% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)-$601
Avg Markup (Prius)$0
% Below MSRP98%
Avg Days to Sell34 days
Avg Sold Markup-$174
Price History
Jun 11, 2026$31,008 → $30,918(-$90)
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