Deal Sheet: 2027 Prius XLE FWD

Berlin City Toyota of Portland · Portland, ME · VIN: JTDACAAU2V3084590

Negotiation Guide

Opening Offer

$34,488

Fair Price

$35,988

Walk Away Above

$36,073

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,180

Est. Invoice$32,903

Holdback (est.)$723

MSRP (Sticker)$36,157

Asking Price$36,956

Markup+$799

Est. Dealer Margin on This Car$4,776

Percentile93% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$960

Avg Markup (Prius)+$799

% Below MSRP60%

Avg Days to Sell35 days

Avg Sold Markup-$1,618

Price History

Jul 16, 2026$36,157 → $36,956(+$799)

Cheaper Prius XLE FWD Inventory

Kokomo ToyotaKokomo, IN

-$2,132$34,47537d

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,066$34,7217d

Moses Toyota of MorgantownMorgantown, WV

-$2,030$34,71323d

Woburn ToyotaWoburn, MA

-$2,020$33,59953d

Irwin ToyotaLaconia, NH

-$2,005$33,32322d

Moses Toyota of MorgantownMorgantown, WV

-$1,980$34,42335d

Family Toyota of ArlingtonArlington, TX

-$1,977$34,96033d

Koons Toyota WestminsterWestminster, MD

-$1,961$33,65816d

Smart Motors ToyotaMadison, WI

-$1,949$33,8355d

Sheehy Toyota of LaurelLaurel, MD

-$1,945$33,27948d