Deal Sheet: 2026 Prius Nightshade Edition FWD

Toyota of Escondido · Escondido, CA · VIN: JTDACAAU2T3083940

Negotiation Guide

Opening Offer

$33,613

Fair Price

$35,113

Walk Away Above

$35,116

• Recent buyers paid ~$6 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,256

Est. Invoice$31,958

Holdback (est.)$702

MSRP (Sticker)$35,119

Asking Price$35,119

Markup$0

Est. Dealer Margin on This Car$3,863

Percentile61% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold66

Avg Markup-$6

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory598 vehicles

Avg Markup (All Models)+$563

Avg Markup (Prius)$0

% Below MSRP82%

Avg Days to Sell27 days

Avg Sold Markup+$774

Price History

Jul 9, 2026$34,829 → $34,744(-$85)

Jul 10, 2026$34,744 → $35,119(+$375)

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