Deal Sheet: 2026 Prius XLE FWD

West Herr Toyota of Williamsville · Williamsville, NY · VIN: JTDACAAU2T3083694

Negotiation Guide

Opening Offer

$33,739

Fair Price

$35,239

Walk Away Above

$35,324

• Recent buyers paid ~$169 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,513

Est. Invoice$32,221

Holdback (est.)$708

MSRP (Sticker)$35,408

Asking Price$35,408

Markup$0

Est. Dealer Margin on This Car$3,895

Percentile68% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory376 vehicles

Avg Markup (All Models)-$84

Avg Markup (Prius)$0

% Below MSRP88%

Avg Days to Sell30 days

Avg Sold Markup+$27

Price History

Jun 23, 2026$36,678 → $35,408(-$1,270)

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