Negotiation Guide
Opening Offer
$32,940
Fair Price
$34,440
Walk Away Above
$34,525
- • Recent buyers paid ~$169 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$30,802
Est. Invoice$31,494
Holdback (est.)$692
MSRP (Sticker)$34,609
Asking Price$35,607
Markup+$998
Est. Dealer Margin on This Car$4,805
Percentile96% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory239 vehicles
Avg Markup (All Models)+$1,421
Avg Markup (Prius)+$998
% Below MSRP13%
Avg Days to Sell36 days
Avg Sold Markup+$982
Price History
Jul 17, 2026$36,607 → $36,107(-$500)
Jul 19, 2026$36,107 → $35,607(-$500)
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