Deal Sheet: 2026 Prius XLE FWD

Toyota of Wellesley · Wellesley, MA · VIN: JTDACAAU2T3082920

Negotiation Guide

Opening Offer

$32,746

Fair Price

$34,246

Walk Away Above

$34,478

• Recent buyers paid ~$169 below MSRP
• Sitting 48 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$30,891

Est. Invoice$31,585

Holdback (est.)$694

MSRP (Sticker)$34,709

Asking Price$34,709

Markup$0

Est. Dealer Margin on This Car$3,818

Percentile68% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$192

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$178

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