Deal Sheet: 2027 Prius XLE FWD

Wilde Toyota · West Allis, WI · VIN: JTDACAAU1V129AJ89

Negotiation Guide

Opening Offer

$32,945

Fair Price

$34,445

Walk Away Above

$34,534

• Recent buyers paid ~$177 below MSRP

Price Breakdown

Est. Dealer Cost$30,814

Est. Invoice$31,506

Holdback (est.)$692

MSRP (Sticker)$34,622

Asking Price$34,622

Markup$0

Est. Dealer Margin on This Car$3,808

Percentile68% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold468

Avg Markup-$177

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$515

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$498

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