Deal Sheet: 2026 Prius XLE FWD

McDonough Toyota · Staunton, VA · VIN: JTDACAAU1T3084223

Negotiation Guide

Opening Offer

$34,659

Fair Price

$36,159

Walk Away Above

$36,244

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,332

Est. Invoice$33,058

Holdback (est.)$727

MSRP (Sticker)$36,328

Asking Price$36,328

Markup$0

Est. Dealer Margin on This Car$3,996

Percentile68% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)-$2,692

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$836

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