Deal Sheet: 2026 Prius XLE FWD

Keeler Toyota of Westport · Westport, CT · VIN: JTDACAAU1T3083394

Negotiation Guide

Opening Offer

$33,429

Fair Price

$34,929

Walk Away Above

$35,014

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,237

Est. Invoice$31,939

Holdback (est.)$702

MSRP (Sticker)$35,098

Asking Price$35,098

Markup$0

Est. Dealer Margin on This Car$3,861

Percentile68% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory220 vehicles

Avg Markup (All Models)-$412

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup+$13

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