Deal Sheet: 2026 Prius XLE FWD

Toyota of Morristown · Morristown, NJ · VIN: JTDACAAU1T3083301

Negotiation Guide

Opening Offer

$32,740

Fair Price

$34,240

Walk Away Above

$34,425

• Recent buyers paid ~$169 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$30,802

Est. Invoice$31,494

Holdback (est.)$692

MSRP (Sticker)$34,609

Asking Price$35,504

Markup+$895

Est. Dealer Margin on This Car$4,702

Percentile95% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)+$898

Avg Markup (Prius)+$895

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$905

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