Deal Sheet: 2026 Prius XLE FWD

Toyota of Wellesley · Wellesley, MA · VIN: JTDACAAU1T3083296

Negotiation Guide

Opening Offer

$33,834

Fair Price

$35,334

Walk Away Above

$35,522

• Recent buyers paid ~$169 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$31,781

Est. Invoice$32,495

Holdback (est.)$714

MSRP (Sticker)$35,709

Asking Price$35,709

Markup$0

Est. Dealer Margin on This Car$3,928

Percentile68% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$192

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$178

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