Deal Sheet: 2026 Prius XLE FWD

Wyatt Johnson Toyota · Clarksville, TN · VIN: JTDACAAU1T3083198

Negotiation Guide

Opening Offer

$35,192

Fair Price

$36,692

Walk Away Above

$36,905

• Recent buyers paid ~$169 below MSRP
• Sitting 44 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$33,035

Est. Invoice$33,777

Holdback (est.)$742

MSRP (Sticker)$37,118

Asking Price$37,915

Markup+$797

Est. Dealer Margin on This Car$4,880

Percentile93% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory272 vehicles

Avg Markup (All Models)+$452

Avg Markup (Prius)+$797

% Below MSRP10%

Avg Days to Sell30 days

Avg Sold Markup+$274

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