Deal Sheet: 2027 Prius Limited FWD

Group 1 Toyota Fort Bend · Richmond, TX · VIN: JTDACAAU0V3084782

Negotiation Guide

Opening Offer

$39,841

Fair Price

$41,341

Walk Away Above

$41,375

• Recent buyers paid ~$68 below MSRP

Price Breakdown

Est. Dealer Cost$36,854

Est. Invoice$37,682

Holdback (est.)$828

MSRP (Sticker)$41,409

Asking Price$41,409

Markup$0

Est. Dealer Margin on This Car$4,555

Percentile60% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold235

Avg Markup-$68

Median Markup$0

Best Deal-$2,527

Worst Deal+$4,483

% Sold Below MSRP54%

Avg Days to Sell27 days

Dealer Profile

Inventory330 vehicles

Avg Markup (All Models)-$628

Avg Markup (Prius)+$241

% Below MSRP93%

Avg Days to Sell24 days

Avg Sold Markup-$378

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