Deal Sheet: 2027 Prius Nightshade FWD

Nashville Toyota North · Madison, TN · VIN: JTDACAAU0V3084491

Negotiation Guide

Opening Offer

$34,645

Fair Price

$36,145

Walk Away Above

$36,387

• Recent buyers paid ~$249 above MSRP
• Sitting 16 days (avg 5) — extra leverage

Price Breakdown

Est. Dealer Cost$32,600

Est. Invoice$33,332

Holdback (est.)$733

MSRP (Sticker)$36,629

Dealer Add-Ons (DIA)+$795

Asking Price$37,424

Markup+$795

Markup includes $795 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,824

Percentile95% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold14

Avg Markup+$249

Median Markup+$85

Best Deal$0

Worst Deal+$1,890

% Sold Below MSRP36%

Avg Days to Sell5 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)+$760

Avg Markup (Prius)+$795

% Below MSRP7%

Avg Days to Sell26 days

Avg Sold Markup+$710

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