Deal Sheet: 2027 Prius XLE FWD

Steven Toyota · Harrisonburg, VA · VIN: JTDACAAU0V130AS12

Negotiation Guide

Opening Offer

$34,311

Fair Price

$35,811

Walk Away Above

$35,896

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,022

Est. Invoice$32,742

Holdback (est.)$720

MSRP (Sticker)$35,980

Asking Price$35,980

Markup$0

Est. Dealer Margin on This Car$3,958

Percentile68% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$497

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$424

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