Deal Sheet: 2026 Prius XLE FWD

Williams Toyota of Binghamton · Binghamton, NY · VIN: JTDACAAU0T3084035

Negotiation Guide

Opening Offer

$33,884

Fair Price

$35,384

Walk Away Above

$35,469

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,642

Est. Invoice$32,353

Holdback (est.)$711

MSRP (Sticker)$35,553

Asking Price$35,728

Markup+$175

Est. Dealer Margin on This Car$4,086

Percentile80% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory217 vehicles

Avg Markup (All Models)+$140

Avg Markup (Prius)+$175

% Below MSRP2%

Avg Days to Sell35 days

Avg Sold Markup+$162

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