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Deal Sheet: 2026 Prius XLE FWD

Town & Country Toyota · Charlotte, NC · VIN: JTDACAAU0T3083872

Negotiation Guide

Opening Offer
$32,676
Fair Price
$34,176
Walk Away Above
$34,272
  • Recent buyers paid ~$191 below MSRP

Price Breakdown

Est. Dealer Cost$30,587
Est. Invoice$31,274
Holdback (est.)$687
MSRP (Sticker)$34,367
Dealer Add-Ons (DIA)+$1,897
Asking Price$36,893
Markup+$2,526

Markup includes $1,897 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,306
Percentile99% of inventory is priced lower
Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold446
Avg Markup-$191
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days

Dealer Profile

Inventory359 vehicles
Avg Markup (All Models)+$976
Avg Markup (Prius)+$2,526
% Below MSRP26%
Avg Days to Sell21 days
Avg Sold Markup+$957