Deal Sheet: 2026 Prius XLE FWD

Toyota of Naperville · Naperville, IL · VIN: JTDACAAU0T3083760

Negotiation Guide

Opening Offer

$34,865

Fair Price

$36,365

Walk Away Above

$36,450

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,515

Est. Invoice$33,246

Holdback (est.)$731

MSRP (Sticker)$36,534

Asking Price$36,447

Markup-$87

Est. Dealer Margin on This Car$3,932

Percentile21% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory533 vehicles

Avg Markup (All Models)-$624

Avg Markup (Prius)+$199

% Below MSRP62%

Avg Days to Sell27 days

Avg Sold Markup-$406

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