Negotiation Guide
Opening Offer
$33,425
Fair Price
$34,925
Walk Away Above
$35,010
- • Recent buyers paid ~$169 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,234
Est. Invoice$31,936
Holdback (est.)$702
MSRP (Sticker)$35,094
Asking Price$35,094
Markup$0
Est. Dealer Margin on This Car$3,860
Percentile68% of inventory is priced lower
Days on Lot32 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory71 vehicles
Avg Markup (All Models)-$87
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$189
Price History
Jun 30, 2026$35,204 → $35,094(-$110)
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