Negotiation Guide
Opening Offer
$32,174
Fair Price
$33,674
Walk Away Above
$33,759
- • Recent buyers paid ~$169 below MSRP
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$30,120
Est. Invoice$30,797
Holdback (est.)$677
MSRP (Sticker)$33,843
Dealer Add-Ons (DIA)+$499
Asking Price$34,318
Markup+$475
Est. Dealer Margin on This Car$4,198
Percentile88% of inventory is priced lower
Days on Lot34 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory766 vehicles
Avg Markup (All Models)+$598
Avg Markup (Prius)+$827
% Below MSRP23%
Avg Days to Sell31 days
Avg Sold Markup+$676
Price History
Jun 20, 2026$34,652 → $35,651(+$999)
Jun 23, 2026$35,651 → $35,151(-$500)
Jun 25, 2026$35,151 → $35,041(-$110)
Jul 10, 2026$35,041 → $34,318(-$723)
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