Deal Sheet: 2026 Prius XLE FWD

Capital Toyota · Chattanooga, TN · VIN: JTDACAAU0T3083287

Negotiation Guide

Opening Offer

$34,401

Fair Price

$35,901

Walk Away Above

$36,097

• Recent buyers paid ~$169 below MSRP
• Sitting 42 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$32,301

Est. Invoice$33,027

Holdback (est.)$726

MSRP (Sticker)$36,293

Dealer Add-Ons (DIA)+$699

Asking Price$37,791

Markup+$1,498

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,490

Percentile98% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$1,142

Avg Markup (Prius)+$1,498

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$239

Price History

Jul 16, 2026$36,992 → $37,791(+$799)

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