Deal Sheet: 2026 Prius Nightshade Edition FWD

Findlay Toyota · Henderson, NV · VIN: JTDACAAU0T3083158

Negotiation Guide

Opening Offer

$35,466

Fair Price

$36,966

Walk Away Above

$37,132

• Recent buyers paid ~$10 above MSRP
• Sitting 46 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$33,195

Est. Invoice$33,941

Holdback (est.)$746

MSRP (Sticker)$37,298

Dealer Add-Ons (DIA)+$1,595

Asking Price$39,392

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,197

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$10

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP63%

Avg Days to Sell24 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Prius)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,019

Price History

Jun 11, 2026$37,298 → $39,392(+$2,094)

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