Deal Sheet: 2026 BRZ Limited

Kendall Subaru of Fairbanks · Fairbanks, AK · VIN: JF1ZDBE19T8702970

Negotiation Guide

Opening Offer

$36,948

Fair Price

$38,448

Walk Away Above

$38,710

• Recent buyers paid ~$524 below MSRP

Price Breakdown

Dealer Cost$35,840

Invoice (factory)$36,619

Holdback (est.)$779

✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.

MSRP (Sticker)$38,972

Asking Price$40,166

Markup+$1,194

Actual Dealer Margin on This Car$4,326

Percentile97% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold73

Avg Markup-$524

Median Markup$0

Best Deal-$5,000

Worst Deal+$4,249

% Sold Below MSRP67%

Avg Days to Sell16 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)+$977

Avg Markup (BRZ)+$1,194

% Below MSRP6%

Avg Days to Sell15 days

Avg Sold Markup+$879

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