Negotiation Guide
Opening Offer
$34,660
Fair Price
$36,160
Walk Away Above
$36,532
- • Recent buyers paid ~$745 below MSRP
Price Breakdown
Dealer Cost$34,324
Invoice (factory)$35,062
Holdback (est.)$738
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$36,905
Asking Price$37,204
Markup+$299
Actual Dealer Margin on This Car$2,880
Percentile77% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold650
Avg Markup-$745
Median Markup-$816
Best Deal-$7,029
Worst Deal+$3,995
% Sold Below MSRP67%
Avg Days to Sell32 days
Dealer Profile
Inventory130 vehicles
Avg Markup (All Models)-$1,695
Avg Markup (WRX)+$252
% Below MSRP92%
Avg Days to Sell28 days
Avg Sold Markup-$1,509
Cheaper WRX Premium Inventory
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-$8,133$31,83351d
Subaru of San Luis ObispoSan Luis Obispo, CA
-$8,078$31,60151d
Royal Moore SubaruHillsboro, OR
-$4,999$32,5247d
Redding SubaruRedding, CA
-$4,185$33,76551d
Ken Ganley Subaru WickliffeWickliffe, OH
-$3,171$34,94351d
Hodges SubaruFerndale, MI
-$3,066$34,53335d
Timmons SubaruLong Beach, CA
-$3,000$34,21151d
Timmons SubaruLong Beach, CA
-$3,000$32,95739d
Timmons SubaruLong Beach, CA
-$3,000$36,12951d
Timmons SubaruLong Beach, CA
-$3,000$32,34651d