Negotiation Guide
Opening Offer
$30,734
Fair Price
$32,234
Walk Away Above
$32,663
- • Recent buyers paid ~$858 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Dealer Cost$30,518
Invoice (factory)$31,180
Holdback (est.)$662
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$33,092
Asking Price$32,431
Markup-$661
Actual Dealer Margin on This Car$1,913
Percentile47% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold383
Avg Markup-$858
Median Markup-$1,145
Best Deal-$4,183
Worst Deal+$3,995
% Sold Below MSRP73%
Avg Days to Sell30 days
Dealer Profile
Inventory118 vehicles
Avg Markup (All Models)-$1,575
Avg Markup (Impreza)-$1,252
% Below MSRP96%
Avg Days to Sell25 days
Avg Sold Markup-$1,464
Price History
Aug 16, 2026$33,092 → $32,431(-$661)
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