Negotiation Guide
Opening Offer
$28,157
Fair Price
$29,657
Walk Away Above
$30,153
- • Recent buyers paid ~$834 below MSRP
- • Sitting 47 days (avg 31) — extra leverage
Price Breakdown
Dealer Cost$28,238
Invoice (factory)$28,851
Holdback (est.)$613
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$30,649
Asking Price$29,924
Markup-$725
Actual Dealer Margin on This Car$1,686
Percentile46% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1098
Avg Markup-$834
Median Markup-$1,024
Best Deal-$3,317
Worst Deal+$3,995
% Sold Below MSRP77%
Avg Days to Sell31 days
Dealer Profile
Inventory164 vehicles
Avg Markup (All Models)-$1,711
Avg Markup (Impreza)-$145
% Below MSRP43%
Avg Days to Sell26 days
Avg Sold Markup-$1,937
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