Deal Sheet: 2026 Sequoia Limited 4WD

Toyota of Fort Walton Beach · Ft Walton Beach, FL · VIN: 7SVAAABA6TX099065

Negotiation Guide

Opening Offer

$79,481

Fair Price

$80,981

Walk Away Above

$81,267

• Recent buyers paid ~$572 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$72,582

Est. Invoice$74,213

Holdback (est.)$1,631

MSRP (Sticker)$81,553

Asking Price$81,053

Markup-$500

Est. Dealer Margin on This Car$8,471

Percentile18% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold564

Avg Markup-$572

Median Markup$0

Best Deal-$10,450

Worst Deal+$13,990

% Sold Below MSRP68%

Avg Days to Sell45 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$1,556

Avg Markup (Sequoia)-$500

% Below MSRP93%

Avg Days to Sell27 days

Avg Sold Markup-$1,240

Price History

Jul 1, 2026$80,853 → $81,553(+$700)

Jul 29, 2026$81,553 → $81,053(-$500)

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