Negotiation Guide
Opening Offer
$78,978
Fair Price
$80,478
Walk Away Above
$80,741
- • Recent buyers paid ~$525 below MSRP
Price Breakdown
Est. Dealer Cost$72,093
Est. Invoice$73,713
Holdback (est.)$1,620
MSRP (Sticker)$81,003
Asking Price$81,003
Markup$0
Est. Dealer Margin on This Car$8,910
Percentile65% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold550
Avg Markup-$525
Median Markup$0
Best Deal-$10,450
Worst Deal+$13,990
% Sold Below MSRP68%
Avg Days to Sell46 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Sequoia)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Sequoia Limited 4WD Inventory
Toyota of PasadenaPasadena, CA
-$9,129$73,253109d
Bob Johnson ToyotaRochester, NY
-$8,286$71,09275d
Brian Bemis Toyota of DeKalbDeKalb, IL
-$6,659$74,50938d
Merced ToyotaMerced, CA
-$6,643$74,83622d
Hiland ToyotaMoline, IL
-$6,637$75,57675d
Byers ToyotaDelaware, OH
-$6,398$75,98572d
Longo ToyotaEl Monte, CA
-$6,385$78,917117d
Baxter Toyota of La VistaLa Vista, NE
-$6,349$73,2493d
Great Lakes ToyotaFindlay, OH
-$6,328$73,01538d
Allen Turner Toyota of AuburnAuburn, AL
-$6,277$80,3382d