Deal Sheet: 2027 Telluride Hybrid SX Prestige

Bergstrom Kia Appleton · Appleton, WI · VIN: 5XYPLESA5VG017984

Negotiation Guide

Opening Offer

$56,119

Fair Price

$57,619

Walk Away Above

$58,749

• Recent buyers paid ~$1,711 below MSRP
• Sitting 48 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$53,892

Est. Invoice$55,688

Holdback (est.)$1,796

MSRP (Sticker)$59,880

Asking Price$57,725

Markup-$2,155

Est. Dealer Margin on This Car$3,833

Percentile2% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold739

Avg Markup-$1,711

Median Markup-$1,551

Best Deal-$2,386

Worst Deal-$1,158

% Sold Below MSRP100%

Avg Days to Sell25 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,238

Avg Markup (Telluride Hybrid)-$2,051

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,272

Cheaper Telluride Hybrid SX Prestige Inventory

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-$2,343$58,05648d

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-$2,327$57,56218d

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-$2,313$57,20616d

Valley-HI KiaVictorville, CA

-$2,302$57,1526d

Kia of Round RockRound Rock, TX

-$2,194$57,91148d

Grubbs Kia of Wichita FallsWichita Falls, TX

-$2,194$57,90648d

Ed Morse KiaSierra Vista, AZ

-$2,187$57,4632d

George Gee KiaCoeur D'Alene, ID

-$2,184$57,86134d

Jim Shorkey Kia of GainesvilleGainesville, GA

-$2,165$57,77048d

Folsom Lake KiaFolsom, CA

-$2,159$57,3262d